Pop-up politician
Check out this pop-up politician thing. You can highlight politician’s names in a web page and information about them will pop up on clicking. Instead of having to Wikipedia a name, you can get their party, picture, term, voting, etc. at your fingertips.
This type of content could really take off. If it does, I predict that the contextual ads (text link ads) that do a similar thing already will take off as well.
Tags: politics