mgroves

Snoop Dogg is just awful, isn’t he? He invented a form of rap where not even rhyming is necessary. He has ‘sold out’ to just about every company ever. I’m not saying it’s a bad thing to make money, but consider:

• AOL
• Chrysler
• T-Mobile
• Girls Gone Wild
• Hot Dogs
• and his extensive filmography

For just about any other celebrity to whore themselves out this much over such a diverse set of products would surely destroy their credibility and potential for future endorsements. Snoop Dogg endorsements and branding, however, do not seem to be losing any steam at all. What gives?