How to tell a great story

How to tell a great story by Seth Godin.

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  1. “Great” is terribly subjective. It’s more like “How to tell a story that’s financial successful”.

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  2. I submit to you that a financially successful story is a great story that also happens to be for sale.

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  3. I submit to you: “Big Momma’s House”. There’s plenty of dreck that makes a ton of money.

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  4. I also submit to you that a financially successful story is not necessarily a great one?

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