mgroves

Jay Leno sometimes digs up old commercials that celebrities appear in and embarrasses them with it. While I normally think Leno is about as funny as a 9-year-old with cancer, I think this is a pretty good bit.

The latest victim was Morgan Freeman.

This mouthwash is funny. First you hate it, then you get used to it. Enough time passes, you get so you depend on it.

From a marketing perspective, it’s interesting how Listerine markets themselves as the “bad tasting” mouthwash that works. They are implying that if you don’t suffer a little in the morning, you’ll suffer from bad breath all day. I can’t think of anything else that’s advertised like this. The National Onions Council (a group of onion farmers that I just made up) doesn’t say “eat these disgusting onions because they are good for you,” for instance. Of course, I can’t remember the last time I saw advertising for onions, broccoli, or brussel sprouts. What are some other products that market themselves as unpleasant on purpose?

We sat and drank with the sun on our shoulders and felt like free men. Hell, we could have been tarring the roof of one of our own houses. We were the lords of all creation. As for Andy – he spent that break hunkered in the shade, a strange little smile on his face, watching us drink his Listerine.

One other thing I noticed is that whoever handed Freeman the bottle of Listerine has the ability to fly, or is in some sort of bucket truck. Which gives me this mental picture of a bucket truck with a Listerine logo driving around all day harassing linemen.

Geology is the study of pressure and time. That’s all it takes really, pressure, and time. That, and a big bottle of Listerine.

2 Responses to “Get busy garglin’, or get busy dyin’”