mgroves

What does a brand mean to you?

Look at a brand logo and think of the first word that comes to mind. Now have a hundred other people do the same thing.

That is what brand tags is.

“The basic idea of this site is that a brand exists entirely in people’s heads. Therefore, whatever it is they say a brand is, is what it is.”

Each brand has its own tag cloud. This site has potential to be gamed, of course, but I think the idea is pretty cool, and it doesn’t really look like it’s being gamed too much. Here are some examples of the biggest words in a tag cloud.

• NPR: boring, liberal, news, radio, smart
• Coke: classic, coke, drink, red, refreshing, soda, sugar, sweet
• Pepsi: coke, cola, drink, not coke, refreshing, soda, sugar, sweet
• GE: electric, electricity, light, lightbulb, old

I don’t know about you, but I can see some validation for the laws of marketing in here.